ERP eazy System Articles
Advantages of Integrating CRM and ERP Systems
1. 360 degree view of the customer
Whether it is CRM or ERP, both systems are related to customer data. The difference is that ERP collects data related to business processes, while CRM collects data from customers. The advantage of combining these two systems is that data can be shared with other departments within the organization because the data is kept in a centralized database. When customers can see all types of data created within their own organizations, it helps customers use that data to make more effective decisions.
2. Easy access to information and consistency of information in the system.
If these two systems are not integrated, the problem that can occur is the occurrence of duplicate data. Data in each system is updated separately. When separated, it can result in inaccurate data and errors. But when CRM and ERP work together, data can be stored in real time, with more accuracy and precision, and save time searching for information. These things will improve the efficiency of the employees in the organization. It also helps your business to have better data-driven processes and results
3. Increase good relationships with customers.
When the CRM and ERP systems work together, the displayed data is in real-time, enabling employees in the organization to interact with customers more efficiently and promptly. This also helps predict customer needs, resulting in higher customer satisfaction with the organization’s services. As a result, sales increase, and customer retention improves.
4. Reduced costs
Having separate ERP and CRM systems within an organization can increase the organization’s costs because the two systems do not work together. Therefore, the organization has to pay more for the maintenance of both ERP and CRM systems. However, when ERP and CRM are combined, these additional costs can be reduced because the systems are combined into one system only
5. Improve sales and resale value.
When CRM is connected to ERP, salespeople can access real-time customer and product data, allowing them to effectively suggest cross-selling (related products) and up-selling (higher-value products). This leads to increased sales and greater customer satisfaction.
6. Improve workflow
Without integration between CRM and ERP systems, managing processes manually is difficult and time-consuming. Integrating ERP and CRM can automate various work processes and streamline business processes, leading to higher productivity.
