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Strategy for promoting products online
1. Promote by doing SEO (Search Engine Optimization)
In simple terms, SEO is about optimizing your website so it appears at the top of Google’s search results when people search for keywords related to your site. This increases the chances of people visiting your website, helps your products or services reach more customers, and boosts your credibility.
SEO involves improving your website in various ways, such as designing it well, adding relevant content, using the right keywords on your pages, and ensuring the site is responsive and works well on different devices.
2. Promote using Google Ads (Google AdWords and Google AdWords Express)
Google Ads is a platform that lets you promote your products or services through Google’s online network, including Google Search, YouTube, and other websites. This helps you target specific customer groups more effectively.
Google Ads has three main types of campaigns:
Search Network Campaigns: Text-based ads that appear on Google Search results when users search for products or services similar to yours.
Display Network Campaigns: Image-based ads that appear on websites or apps your target customers visit.
Video Campaigns: Short 6- or 15-second video ads that run before or during content on YouTube.
3. Promote through SMM (Social Media Marketing) channels.
Today, advertising on social media platforms like Facebook, Instagram, Twitter, and YouTube is very popular. However, social media is not just for promoting products—it also allows businesses to share product or service information, respond to customers quickly, sell products directly, and collect customer data. This data can be analyzed and used to improve stores, products, and overall business efficiency.
4. Content Marketing
This marketing strategy focuses on creating and sharing content tailored to target customers. The content can be in the form of articles, infographics, videos, radio shows, or podcasts. It should be engaging and memorable to help customers recognize the brand, support decision-making, and drive business growth.
5. Promote using Influencer Marketing
This strategy involves promoting products or services through well-known figures such as celebrities, actors, bloggers, or YouTubers with large followings. They use platforms like Facebook, Instagram, YouTube, and TikTok to share product reviews. However, today’s consumers tend to trust influencers who provide honest reviews based on real experiences, making the product more credible and widely accepted.
6. Turn your customers into brand ambassadors.
Instead of hiring influencers, you can use real customers to promote your products. Encourage them to share their experiences and impressions on social media. To motivate them, offer rewards such as discounts or gifts in return for their reviews and recommendations. This approach saves costs and builds trust through genuine customer feedback.
7. Post frequently and consistently.
To maintain engagement, regularly post about your products or services on social media or your website. This keeps your page active, increasing visibility and customer trust, which can boost sales.
However, posting the same content repeatedly can make customers lose interest. To keep their attention, update your content frequently with fresh, creative, and relevant information that captures their interest and makes your brand memorable.
8. Promote with discounts and promotions.
Customers won’t always buy your products, especially when there are many sellers or lower prices elsewhere. To encourage repeat purchases, offer promotions or discounts based on festivals or store-specific conditions.
For example, you can provide discount codes to customers who help promote your products or send personalized messages with exclusive offers. This makes customers feel valued and strengthens their connection with your brand.